| Eye tracking |
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Sunday, 17 October. Track 1, full day event 09:00-16:00
Intended audience
This tutorial is appropriate for researchers, practitioners and students. Participants should be familiar with behavioral research methodology. No prior knowledge of eye movement or eye tracking is expected.
Abstract
The objective of the tutorial is to give an overview on how eye tracking is used and can be used as a method in usability testing of web sites. Eye tracking is a method that is increasingly being used to study usability issues in HCI contexts. The main focus of the tutorial will be 7 different types of study design that answers different questions which are often of interest when evaluating web usability. In addition, we will also discuss general aspects that need to be considered when designing any kind of eye tracking study. The tutorial will cover the following topics:
Authors and affiliators
Anneli Olsen Tobii Technology
Tommy Strandvall Tobii and Abo Akademi University (Ph.D studies)
Prior experience
EyeTrackUX 2010, NordiCHI 2008, Interact 2009
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