Tuesday 10th November 2009

15:00 - 17:00     NPP Project Exhibition at Reykjavik City Hall
                             The project exhibition will be open to the citizens of Iceland by the conference facilitator,
                             Mr Johannes Thordarson, Dean of the Department of Design and Architecture, Iceland
                             Academy of the Arts

18:00 - 19:30     Welcome drink at Reykjavik City Hall
                             The participants will be welcomed by the Icelandic Minister of Industry Energy and
                             Tourism, Mrs Katrín Júlíusdóttir.
                             In addition, the NoCry project will introduce the main side event, project makeovers,
                             based a hands-on collaboration between creative entrepreneurs and NPP projects
                             from traditional sectors at the venue. Participants will also have an opportunity to walk 
                             through the NPP project exhibition.

Wednesday 11th November 2009

09:00 - 09:30     Opening of the conference at Idno Theatre

09:30 - 10:15     “An architect’s challenge - How to bring creative solutions to the traditional market”,
                             Mr Áron Losonczi, architect and ambassador for the European Year of Creativity and
                             Innovation 2009, Hungary

10:15 - 10:30     Coffee break

10:30 - 11:15     “Personal style in an international environment”, Ms Steinunn Sigurdardottir, Icelandic
                              fashion designer and Reykjavik´s Artist of the Year 2009, Iceland

11:15 - 11:50     “Creative West - The Creative Sector in the Western Region of Ireland”,
                              Mr Ian Brannigan, Western Development Commission and RASLRES project.

11:50 - 13:00     Lunch on location

13:00 - 15:30*    “CCP, from fishing ship to spaceship”, Hilmar Veigar Pétursson CEO and
                              Dr. Eyjólfur Guðmundsson at CCP Games CCP (Crowd Control Productions) is a
                              successful Icelandic computer game company.

                             The House of Ideas
                             The House of Ideas is an incubator for creative entrepreneurs sponsored by Reykjavik 
                             University and the Icelandic Academy of the Arts.

                            *The conference continues on a different location by bringing the participants to the
                             innovative, creative industry in Reykjavik.

15:30 - 16:00     NPP Project Exhibition at Reykjavik City Hall with refreshments

16:00 - 17:00     Facilitated discussion
                             The discussion will focus on the changes needed in order to realise industry
                             development based on a collaboration between creative and traditional sectors.
                             “Farmers and Designers United”, Ms Sigridur Sigurjonsdottir, Professor of Product 
                              Design, Iceland Academy of the Arts.

17:00 - 18:00     Presentation of project makeovers and wrap up by creative entrepreneurs from the
                             NoCry project

19:30 - …           Dinner at restaurant The Pearl