Nordichi2010 and SKÝ present a special industry track on October 19. This event has been planned to attract members from the industry to share their experiences in human computer interaction and has been especially planned to suit their needs.

The track starts with a keynote from David Merrill, cofounder of Sifteo in San Francisco where he will outline new ways of interaction between humans and computer. Following the keynote three sessions have been planned:

• Usability on the fly - Creating usable software with effective, adaptable and cheep methods in the ever changing environment of innovation or traditional information technology
• Bending the boundaries - New insights in user interfaces. Do all user interfaces have to look the same?
• Different contexts - Human interaction with technology in different contexts of product and service development.

Submission is open for those who wish to contribute to the event. Please send a description of your entry to This e-mail address is being protected from spambots. You need JavaScript enabled to view it before July 16. Submissions should include a title, a short abstract of your contribution (150 words), company name and a brief bio of the presenter.

Admission to the industry track is included in the full registration of the conference, but admission to is also sold separately. Further information will be published when registration opens.

Marta Kristín Lárusdóttir, University of Reykjavik

Ebba Þóra Hvannberg, University of Iceland

Áslaug Friðriksdóttir, Sjá

Birna Íris Jónsdóttir, Betware

Margrét Dóra Ragnarsdóttir, Síminn

Sigrún Eva Ármannsdóttir, Skýrr

The industry track is in close cooperation with SKÝ - The Icelandic Computer Society.